Franchise Myanmar | Direct English International School

Franchising and licensing have become an increasingly popular concept in Myanmar due to the country’s economic growth.

Myanmar is a fast-growing economy in South East Asia, with a young and dynamic population of over 50 million people. Importantly too, Myanmar is strategically located to a number of other ASEAN countries, but also acts as a gateway to the powerhouse markets of China and India.
Franchising and licensing have become an increasingly popular concept here too. Due to the country’s economic growth, and a rising middle-class, recognised international brands including KFC, Starbucks and Pizza Hut now feature in the Myanmar landscape. Around five years ago, Myanmar’s franchise sector started with a few local and international fast food chains. Now within three years, there are over 60 popular franchises operating across the three largest cities of Yangon, Mandalay and Naypyidaw.
And crucially, small and medium enterprises (SME’s) account for 97% of all companies across Myanmar – a sector where the licensing model offers a business model that offers an opportunity for faster expansion and ultimately business success across the country.

50 Million

Population

Interview with British Chamber of Commerce Cambodia

Chloe Taylor, Chief Executive Officer from the British Chamber of Commerce in Myanmar (BCCM), gives her overview on the English Learning Training and franchise market in Myanmar, and offers advice for those who may be interested to act as our Direct English Master Franchisee across Myanmar.

Follow these simple steps to start delivering world-class English Language Training with Direct English in your own market.

Linguaphone Group Ltd has over ten years of experience of working across the ASEAN region, with an active presence in Thailand, Indonesia, Singapore, Malaysia and Cambodia. One of our most recent achievements was the appointment of a new Master Licensee for Myanmar for the Group’s pre-school Language Training and kindergarten brand, Pingu’s English, who have a prestigious flagship school in Yangon, and looking to open a second in Mandalay in the near future.

Now, working with the British Chamber of Commerce in Myanmar, we are looking to replicate this success with the appointment of a strong, exclusive Master License for Direct English across Myanmar. Companies and entrepreneurs don’t need to have experience in education, instead proven success of developing a strong business across Myanmar. And of course the business acumen, resources and drive to successfully deliver our comprehensive nine-level Language training program to both the Corporate and Retail market nationwide. Interested in partnering with us to open a network of corporately owned or franchised Direct English training centers? Then we want to hear from you!

What do we offer you as a Direct English Master Licensee?

1.International Curriculum

The complete know-how and curriculum to run our Direct English system successfully - a program which is already being delivered to hundreds of thousands of students worldwide every year.

2.115 years of heritage

First-class training, marketing and business development support including a bespoke in-country training program delivered by our Training team from the UK.

3.A Dedicated Business Development Senior

A dedicated Business Development Senior Manager, on hand to support you from day one, with launching your first center, teacher recruitment and retention, sales conversion strategies and network development to name just a few areas of expertise you’ll have at your fingertips

4.Exclusive access to partners'online portal

Access to Teacher Manuals, Marketing and Operational Manuals and center design and marketing artwork from our partner-only Extranet (Partners'online portal)

5.Official Launch and ongoing event support

First-class strategic and operational marketing and PR support on topics including event management, digital marketing and franchisee recruitment.

6.Direct English Live! product included

What’s more, new for 2018 we have a brand new online platform, Direct English Live for our Master Licensees and their students to benefit from.

Want to receIve more info on how to become a franchise?

Leave here your email. Our team from the Head Offices in London will keep in touch with you to provide more information on the Franchise process.

Read our Inspiring Success Stories from Entrenepeurs who have choosen Direct English

Who is Linguaphone Group?

The Linguaphone Group is a global English language training provider, with over 115 years of experience, successfully delivering our Direct English and Pingu’s English programs across Middle East, Asia, Europe and Latin America.

Direct English is our comprehensive nine-level international English language training system, designed to help students to develop proficiency in the English language, whatever their level. What’s more, it’ll help students prepare for the BULATS, IELTS and TOEFL exams, as well as help companies develop their employee’s English language skills.

We’re looking to appoint an ambitious Master Franchisee to develop Direct English across Myanmar under exclusive license. You’ll have the rights to open corporately owned and franchised centers, as well as deliver Direct English through your own institutions and networks – there’s a range of flexible business models open to you.

We offer comprehensive in-country training, as well as first-class business and marketing support, as well all the ongoing advice you’d expect from a global Master Franchisor such as the Linguaphone Group.

In-country training programs
Dedicated Business Development Manager
First class marketing and PR support
Comprehensive Management Manuals
Partner-only Partner Online Platform and new Learning Management System
Exclusivity for the Burma Market
Globally recognised brand

Direct English Live! Online Platform

Direct English focuses on developing full confidence in speaking, writing, understanding and reading English and is completely tailored around student’s abilities and goals. The student progresses at their own pace and the program can be adapted to fit around their own work and lifestyle commitments.